Press Release

ATA Unveils Latest Image Truck Focused on Intermodal Transportation

Oct 15, 2023

Austin, Texas – Today, the American Trucking Associations, along with ATA’s Intermodal Motor Carrier Conference, unveiled the newest member of our image fleet – the IMC Truck.

“We are thrilled that ATA’s newest truck will be helping to spread our safety message and burnish trucking’s image from coast to coast,” said ATA President and CEO Chris Spear. “This new addition will enable us to further educate the public about the indispensable role of truck drivers, their commitment to safety and how intermodal carriers play an integral part of our lives, bringing the world to our door.”

The IMC Truck, a 2023 legendary red Peterbilt Model 579 UltraLoft, joins Interstate One, the Share the Road Truck and the Workforce Heroes Truck in ATA’s image fleet.

“Our trucks play a vital role in expanding our reach to schools and image events across the country,” Spear said. “This year alone, our trucks have been seen by over 100,000 people and have participated in more than 50 events in approximately 30 states.”

“Supporting this program is a great way for Peterbilt to stand with the intermodal transportation industry. Trucking keeps America moving, and it is important to not only repeat that message, but also educate the new generations on the critical role that trucking plays in our supply chain and by extension on our strength as a nation,” said Jason Skoog, Peterbilt general manager and PACCAR vice president. “We look forward to seeing the IMC Truck carrying this message all across the country in the months to come.”

For more information on the IMC Truck, or to request an appearance from it or any of ATA’s image trucks, visit