ATA and the trucking industry continue to tell trucking's story through image programs, advertisements, education, films, the media, and their workforce, including the professional truck driver. The stories focus on essentiality, safety and professionalism, as well as reliability, security and sustainability. In addition to the number of ATA programs aimed to improve the image of the trucking industry, ATA is proud to support Trucking Moves America Forward, an industry-wide image movement. ATA, one of the founding members, serves on the TMAF Executive Committee and has donated both financially and with in-kind contributions.
The mission of Trucking Moves America Forward is to establish a long-term industry-wide movement to create a positive image for the industry, to ensure that policymakers and the public understand the importance of the trucking industry to the nation's economy, and to build the political and grassroots support necessary to strengthen and grow the industry in the future.
By telling our story-educating the public and working with policymakers at the state and federal level-we can ensure that the trucking industry remains the thriving industry it is today. Education is the key element to forming and changing public opinion, and we encourage the entire industry to get involved.
Get Involved in Telling Trucking's Story. As representatives of America's transportation community, we know that cities and towns around the country depend on us for the safe delivery of their everyday needs.
Senior Vice President
Communications & Public Affairs
Image & Outreach Advocacy