TMC Report on Fleet Owners’ Use and Adoption of Smart Trailer Products & Services

Please register for this recorded TMC webinar. This webinar is open to the public.

Webinar Description:

Join ATA’s Technology & Maintenance Council (TMC), for an overview of its first report on trailer rental/lease fleet owners’ use and adoption of intelligence products and services. This presentation will highlight several key findings of the report and how available technologies will help the industry advance so fleets can achieve goals for safety, maintainability, and readiness.

TMC’s North American Trailer Rental/Lease Company Survey Report is focused on Trailer Rental/Lease Fleet companies. Twelve of the top 15 companies in North America responded to the written survey and each participated in a follow up 60-minute video conference. These fleets, combined, represent nearly 10 percent of all trailers in operation. While dry-vans represent the largest percentage, reefers/heaters, flatbeds, container chassis and other types are included.

The survey focused on several key areas of smart trailer technology adoption:

  • Current technologies offered to customers
  • Brands of smart products selected and offered
  • Experience with those products and their performance reliability
  • Rental customer demand and feedback
  • Field operations issues and challenges
  • Decision drivers on future smart trailer offerings

About the Presenters:

Robert Braswell, Executive Director, ATA’s Technology & Maintenance Council (TMC)

Robert Braswell has nearly 30 years experience at TMC, and for the past 16 years, has co-hosted and produced a weekly segment entitled “Tech Talk With TMC” on SiriusXM’s The Dave Nemo Show.

Paul Menig, CEO, Business Accelerants

The principal of Business Accelerants™, Paul Menig, is an MIT Electrical/Electronics Engineer with many decades of service and contribution to the transportation industry in various capacities. Menig is currently the chair of two TMC Task Forces studying future trailer design and integration issues.

Charlie Willmott, CEO, WillGo Trans. Consulting, LLC

Charlie Willmott is the principal of WillGo Transportation Consulting LLC with more than 40 years of experience in the design, manufacturing and rental/leasing of freight transportation equipment.

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Peterson Pulse

Peterson Manufacturing is an industry-leading innovator in the design, building and delivering of vehicle safety lighting and harness systems. We have built our reputation by providing solutions to our customers’ most difficult challenges.

Our patented PetersonPULSETM intelligent trailer system provides fleets with three ways to improve the ROI of their trailer investment with no subscriptions:

1. Improved customer experience by picking up and delivering loads on time, secure and undamaged.

2. Reduced downtime and maintenance costs by catching issues early before they cause break downs on the road.

3. Increased safety by ensuring all systems are active and working properly.


PowerFleet® Inc. (NASDAQ: PWFL; TASE: PWFL) is a global leader and provider of subscription-based wireless IoT and M2M solutions for securing, controlling, tracking, and managing high-value enterprise assets such as industrial trucks, tractor trailers, containers, cargo, and vehicles and truck fleets. The company is headquartered in Woodcliff Lake, New Jersey, with offices located around the globe. PowerFleet’s patented technologies address the needs of organizations to monitor and analyze their assets to increase efficiency and productivity, reduce costs, and improve profitability. Our offerings are sold under the global brands PowerFleet, Pointer, and Cellocator.

For more information, please visit www.powerfleet.com.

A recording will be provided to all approved registrants post webinar even if you are not able to attend.