This webinar is open to ATA and NAFC members. Register now for this live webinar.
NAFC Webinar - Moneyball for Trucking: The Profit Opportunity in Data You Already Have
Webinar Description:
If you've seen the movie Moneyball and wondered what that kind of analytics could do for an over-the-road carrier, this session answers with real carrier data.
OTR carriers earn excellent margins on the freight that fits their network but then burn most of their profit by subsidizing freight that doesn't. The challenge is that costing and accounting can't tell the network difference between good and bad freight.
Will Payson, founder of Truckmentum, shows how to measure the true profit of every shipment and lane from data you already have, and what the math says it is worth: 5 to 7 margin points over a cycle, enough to double or triple a typical OTR carrier's profit with the same trucks. He covers where the money sits, which lanes to fix first, and how to price the next RFP to win the freight that fits.
A live question-and-answer session will follow the presentation.
In this webinar you will learn:
- Why half of most OTR freight quietly subsidizes the other half
- How to rank every lane by true profit, reconciled to your P&L
- Where 5 to 7 margin points come from, and which step is first
A recording will be provided to all approved registrants post-webinar, even if you are not able to attend.
NOTICE: NAFC webinars are strictly educational for our members and are not press events. The information contained in this webinar is not intended for, nor should it be used in, the production, editing or creation of news or analysis pieces. Participants are also forbidden from using them as background for published materials, white papers or other communications. Therefore, the contents of this webinar are strictly embargoed and off the record.
About the Presenter:
Will Payson, Founder, Truckmentum
Will Payson is the founder of Truckmentum, which builds decision analytics for over-the-road carriers. Over his career he has led analytics-driven operating turnarounds at FedEx Freight, Amazon Logistics and U.S. Xpress that together delivered more than $1 billion a year in operating-profit improvement, including roughly 10 points of margin at FedEx Freight (FY2011–FY2015, per public filings) and a 34 percent gain in delivery productivity at Amazon Logistics. He architected the Truckmentum platform, which produced the analysis in this session, and delivered a keynote version of this talk at ATA's National Accounting & Finance Council conference in 2026. This webinar builds on the NAFC session, with new analysis from the whitepaper finished afterward.
THIS WEBINAR IS SPONSORED BY ATA'S CORPORATE PARTNERS
The ATA Corporate Partner program highlights key products and services for motor carriers from Allied Members of the American Trucking Associations (ATA). ATA encourages its members to contact ATA Corporate Partner companies to learn more about how their products and services can help fleets solve some of the most pressing issues facing trucking companies today.