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About Trucks Bring It

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ATA and the trucking industry continue to tell trucking’s story through image programs, advertisements, education, films, the media and the professional truck driver. The stories focus on essentiality, safety and professionalism, as well as reliability, security and, most recently, sustainability. Through the ATA Image program, “Good stuff. Trucks Bring It,” the essentiality of trucking is highlighted. The program tells a story that trucks deliver everything from the good stuff to life’s essentials, and they do so safely, securely and on time. The program showcases that trucks deliver to your home, the local hospital, or your grocery store, all places rail, ship and air transportation cannot deliver. Everything you eat, wear and use was touched by a truck at one point during delivery. 80% of all U.S. communities depend solely on trucking.

Education is the key element to forming and changing public opinion, and we encourage the entire industry to get involved.

How to Get Involved

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In The News

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ATA Introduces 2019 2020 America's Road Team as Trucking Industry Ambassadors

Today, American Trucking Associations announced its new team of 18 professional truck drivers to the 2019-2020 class of America’s Road Team. The drivers will immediately begin their service as the premier group of trucking industry ambassadors to the general public, elected officials and members of the media.

David Boyer Announced as Trucking’s National Driver of the Year

American Trucking Associations’ Safety Management Council recognized outstanding drivers, executives and trucking companies at the Safety, Security and Human Resources National Conference and Exhibition in Long Beach, California. David Boyer, a professional truck driver with ABF Freight and an America’s Road Team Captain, was honored as trucking’s 2018 National Driver of the Year.


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