Image & Outreach Programs

ATA’s Image and Outreach programs accentuate the essentiality of the trucking industry, the impressive safety record of the industry’s professional truck drivers, and our commitment to a cleaner tomorrow.

About Image & Outreach Programs

Apply Here for the 2017 Trucking Industry Image Award

The trucking industry contributes to every part of the American way of life. Each day, our industry delivers everything from medical supplies to groceries and clothing. Over 80% of all U.S. communities depend solely on the trucking industry.

We educate the motoring public with safety outreach programs, promote driving and skills training through national competitions and awards and raise safety awareness though joint programs with the U.S. Department of Transportation.

We enhance the image of the trucking industry, using ambassadors with millions of accident-free miles and decades of service to reach out to the public, elected officials, business and community leaders and the media to show how integral trucking is to the life of every American.Through a public image campaign, the trucking industry conveys the fact that we deliver life's essentials safely, securely, and on time.

In the News

ATA Unveils National Truck Driver Appreciation Week Logo

Today, American Trucking Associations revealed a new logo and toolkit for National Truck Driver Appreciation Week 2017 and announced the opening of an online store featuring products aimed at celebrating America’s 3.5 million professional drivers.

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ATA Adds Bendix as ATA Corporate Partner

American Trucking Associations announced Bendix Commercial Vehicle Systems LLC (Bendix), a leading supplier of commercial vehicle safety technologies, as the newest ATA Corporate Partner and Featured Product provider. The two groups also announced Bendix will continue as supporters of ATA’s…

Coaching Programs, Teamwork Lead to Safer Highways

A team approach to safety can pay huge dividends for the motoring public, trucking companies, and the truck drivers themselves. At my company, TCW, I’m pleased to report that we established a Master Coach program and are already seeing benefits…

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ATA Supported Programs

Truckers Against Trafficking

ATA’s members have partnered with Truckers Against Trafficking to raise awareness about human trafficking among professional truck drivers and the trucking industry and educate them on how they can help fight against the crime. Truckers Against Trafficking Upworthy Video

Be Ready. Be Buckled.

The Commercial Motor Vehicle Safety Belt Partnership encourages safety belt use among the nation's CMV drivers.

Goodyear Highway Hero

Goodyear honors and publicizes truck drivers who clearly qualify for the rare label of “hero.

Trucker Buddy

Trucker Buddy International helps educate schoolchildren via pen pal relationships with truck drivers.

Trucking's Top Rookie Program

ATA is a sponsor of the Trucking's Top Rookie contest, which highlights the opportunities in the truck driving profession and promote the truck driving career.

Healthy Fleet

Healthy Fleet is a fun and engaging way to promote Health and Wellness in the trucking industry.


TMCSuperTech 2016 Concludes in Raleigh!

​TMCSuperTech 2016 concludes in Raleigh with FedEx Freight Technician Eric Vos repeating as Grand Champion.

Day Two Video Recap of TMCSuperTech 2016

Video highlights from Day Two of TMCSuperTech 2016, held in Raleigh, NC, Sept 18-21. Day 2 featured the Hands-on…

Day One of TMCSuperTech 2016

​Video highlights from Day One of TMCSuperTech 2016, trucking's National Technician Skills Competitions.

TMCSuperTech 2015 Concludes in Orlando!

Eric Vos, FedEx Freight, namd Grand Champion; check out our video recap of the awards ceremony.