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ATA Thanks Image Program Sponsors and Supporters at MCE 2016



Contact: Elisabeth Barna

October 3, 2016



ATA Thanks Image Program Sponsors and Supporters at MCE 2016
Programs Reach Millions of Americans with Key Safety Messages


Las Vegas – Today, American Trucking Associations thanked the ATA members who contribute to the federation’s image and outreach campaigns.


“Every year, millions of Americans are exposed to the message of safety and essentiality by our America’s Road Team and Share the Road professionals,” said ATA President and CEO Chris Spear. “The work of these fine individuals in telling our industry’s story is only possible through the generous support of their carriers, but also the support of our sponsors and supporters and we are grateful for both.”


The Share the Road highway safety program reaches millions of drivers each year to convey the message of how to safely and responsibly drive around large trucks. The program is sponsored by Mack Trucks Inc., and is supported by Hyundai Translead, OmniTracs, SmartDrive, Spireon, Bendix Commercial Vehicle Systems, Mack Leasing, TA/Petro and PrePass.


The Share the Road truck, which is used to educate the public and deliver charity and relief goods, is featured in this new safety instructional video.


America’s Road Team is exclusively sponsored by Volvo Trucks. This team of professional drivers share the message of safety and essentiality of the trucking industry with millions of people each year, including students,


Interstate One, ATA’s image show truck, is pulled by a Volvo VNL 780 and travels the country with its mobile classroom and simulator, giving the public an up-close look at the trucking industry. It is sponsored by Volvo Trucks, and supported by Bendix Commercial Vehicle Systems, Omnitracs, TA/Petro, and U.S. Legal Services.


“The work of our Road Team and Share the Road professionals would not be possible without the assistances of our sponsors and supporters,” said Elisabeth Barna, ATA COO and executive vice president for industry affairs. “They, along with our drivers’ employers, allow ATA to reach millions of Americans with a message of safety and essentiality and we thank them for their contributions.”


The America's Road Team, sponsored by Volvo Trucks, is a national public outreach program led by a small group of professional truck drivers who share superior driving skills, remarkable safety records and a strong desire to spread the word about safety on the highway. Follow America’s Road Team on Facebook or Twitter.


Share the Road is a highway safety program that delivers life-saving messages to hundreds of U.S. cities and reaches millions of motorists annually, designed to educate automobile drivers about sharing the roads safely with trucks. The program, sponsored by Mack Trucks Inc. and Michelin North America Inc., is represented by an elite team of professional truck drivers with millions of miles of accident-free driving. Follow Share the Road on Facebook or Twitter.


American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and industry-related conferences and councils, ATA is the voice of the industry America depends on most to move our nation’s freight. Follow ATA on Twitter or on Facebook. Trucking Moves America Forward