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ATA Featured Product Program

ATA "Featured Product" Program

Increase Exposure for Your Products or Services through Customized and Integrated "ATA Featured Product" Marketing Campaigns

Companies can expand their marketing efforts to ATA fleet members and other customers by participating in the ATA Business Solutions "Featured Product" program.

ATA Business Solutions is our brand that highlights key products and services for members and others in the trucking industry. Your company's solutions can be featured in a variety of ATA media, events, and other marketing channels. ATA marketing staff will work closely with your company to establish a customized, integrated program that blends the best ATA marketing and networking opportunities to reach your target audience with the appropriate frequency, consistency, and impact to produce results.

These opportunities can include:

  • "Featured Product" status in ATA Business Solutions marketing materials, such as semi-annual product catalogs, product website exposure, blast emails, mailings, and much more
  • Sponsorship of ATA member webinars, electronic and print publications, and Council events and publications
  • Special exposure surrounding ATA's Management Conference & Exhibition (MC&E) or a Council meeting
  • Special marketing efforts focusing on your company's product launches or key times in your sales cycles
  • Use of the "ATA Featured Product" logo for your marketing materials

Participating companies must be current ATA Allied members or be willing to join prior to campaign kick-off.

If you are interested in the ATA Featured Product Program, please contact Don Lynn at (205) 568-1908 or dlynn@trucking.org