ATA and the trucking industry continue to tell trucking’s story through image programs, advertisements, education, films, the media and the professional truck driver. The stories focus on essentiality, safety and professionalism, as well as reliability, security and, most recently, sustainability. Through the ATA Image program, “Good stuff. Trucks Bring It,” the essentiality of trucking is highlighted. The program tells a story that trucks deliver everything from the good stuff to life’s essentials, and they do so safely, securely and on time. The program showcases that trucks deliver to your home, the local hospital, or your grocery store, all places rail, ship and air transportation cannot deliver. Everything you eat, wear and use was touched by a truck at one point during delivery. 80% of all U.S. communities depend solely on trucking.
Education is the key element to forming and changing public opinion, and we encourage the entire industry to get involved.