Share the Road is a highway safety program of the American Trucking Associations (ATA). Since 1986, the Share the Road program has been teaching the public how to share the road with large trucks. Million-mile accident free professional truck drivers deliver specific life-saving safety tips to the public, the media, and our public officials through television, radio, the web and in print. News conferences are held where cars and trucks are set up in simulated highway lanes that show the common ways in which accidents happen out on the road. The program’s goal is to reach as many people as possible and change driving behavior so that we can save lives.
Media and community events are held across the country, including state capitols, motorcycle and RV events, auto shows, at truck driving championships, high schools and middle schools, and in congested cities. The Share the Road tractor-trailer serves as the centerpiece for all safety and media events, and is certainly an attraction while traveling the highways. Mack Trucks generously provides a dedicated tractor to the Share the Road program and Michelin North America provides the tires. The Share the Road program works with various highway safety partners, the state trucking associations, the Federal Motor Carrier Safety Administration and industry partners.
With the support from Mack Trucks and Michelin North America, ATA is able to continue this highly effective highway safety program.