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About Share the Road


Share the Road is a highway safety program of the American Trucking Associations (ATA). Since 1986, the Share the Road program has been teaching the public how to share the road with large trucks. Million-mile accident free professional truck drivers deliver specific life-saving safety tips to the public, the media, and our public officials through television, radio, the web and in print. News conferences are held where cars and trucks are set up in simulated highway lanes that show the common ways in which accidents happen out on the road. The program’s goal is to reach as many people as possible and change driving behavior so that we can save lives.

Media and community events are held across the country, including state capitols, motorcycle and RV events, auto shows, at truck driving championships, high schools and middle schools, and in congested cities. The Share the Road tractor-trailer serves as the centerpiece for all safety and media events, and is certainly an attraction while traveling the highways. Mack Trucks generously provides a dedicated tractor to the Share the Road program and Michelin North America provides the tires. The Share the Road program works with various highway safety partners, the state trucking associations, the Federal Motor Carrier Safety Administration and industry partners.

With the support from Mack Trucks and Michelin North America, ATA is able to continue this highly effective highway safety program.

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In The News


ATA Brings Image Trucks to Dayton Ohio

Today, American Trucking Associations brought its two show trucks – the Share the Road Truck and the Interstate One image truck – along with members of America’s Road Team to Dayton, Ohio’s Jet Express for a demonstration of truck safety and to honor three of their new America’s Road Team Captains who hail from the Buckeye State.

Share the Road Truck Visits Kansas Capitol

Today, a pair of Share the Road professional drivers will be joining industry executives from the Kansas Motor Carriers Association at the state capitol in Topeka to educate lawmakers on the importance of trucking and highway safety.

Share the Road Drivers to Show Love for Truckers for Valentine's Day

On February 12, Share the Road professional drivers, along with representatives of the Indiana Motor Truck Association and Truckers Against Trafficking will be handing out healthy snacks as part of a Valentine’s Day themed “We Love Truckers” event in Belleville, Ind.

LEAD ATA Class Members Meet in Washington

This week, members of American Trucking Associations’ LEAD ATA program for future industry leaders met in Washington to learn about advocacy in our nation’s capital and the important role ATA plays as the industry’s voice on important issues.

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