Image & Outreach Programs

ATA’s Image and Outreach programs accentuate the essentiality of the trucking industry, the impressive safety record of the industry’s professional truck drivers, and our commitment to a cleaner tomorrow.

About Image & Outreach Programs

Apply Here for the 2018 Trucking Industry Image Award

The trucking industry contributes to every part of the American way of life. Each day, our industry delivers everything from medical supplies to groceries and clothing. Over 80% of all U.S. communities depend solely on the trucking industry.

We educate the motoring public with safety outreach programs, promote driving and skills training through national competitions and awards and raise safety awareness though joint programs with the U.S. Department of Transportation.

We enhance the image of the trucking industry, using ambassadors with millions of accident-free miles and decades of service to reach out to the public, elected officials, business and community leaders and the media to show how integral trucking is to the life of every American.Through a public image campaign, the trucking industry conveys the fact that we deliver life's essentials safely, securely, and on time.

In the News

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Search Underway for New Class of America’s Road Team Captains

Today, American Trucking Associations opened the nominating process for professional truck drivers to serve on the 2019-2020 America’s Road Team. America’s Road Team, a group of highly-accomplished professional truck drivers, promotes the trucking industry by educating the general public, media,…

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ATA Supported Programs

Truckers Against Trafficking

ATA’s members have partnered with Truckers Against Trafficking to raise awareness about human trafficking among professional truck drivers and the trucking industry and educate them on how they can help fight against the crime. Truckers Against Trafficking Upworthy Video

Be Ready. Be Buckled.

The Commercial Motor Vehicle Safety Belt Partnership encourages safety belt use among the nation's CMV drivers.

Goodyear Highway Hero

Goodyear honors and publicizes truck drivers who clearly qualify for the rare label of “hero.

Trucker Buddy

Trucker Buddy International helps educate schoolchildren via pen pal relationships with truck drivers.

Trucking's Top Rookie Program

ATA is a sponsor of the Trucking's Top Rookie contest, which highlights the opportunities in the truck driving profession and promote the truck driving career.

Healthy Fleet

Healthy Fleet is a fun and engaging way to promote Health and Wellness in the trucking industry.

Our Roads, Our Safety

ATA is a founding member of the Our Roads, Our Safety partnership for safe driving. Through this partnership with FMCSA and industry stakeholders, ATA helps advise and create critical safety messages to share with the larger motoring public.


TMCSuperTech 2017 Awards Banquet

​Highlights from TMCSuperTech 2017 Awards Banquet.

TMCSuperTech 2017 (Highlights of Day 2)

​Video highlights of Day 2 of the National Technician Skills Competitions (TMCSuperTech 2017)

TMCSuperTech 2017 (Day 1 Highlights)

​This video features highlights of Day 1 of the National Technician Skills Competitions — TMCSuperTech 2017.

TMCSuperTech 2016 Concludes in Raleigh!

​TMCSuperTech 2016 concludes in Raleigh with FedEx Freight Technician Eric Vos repeating as Grand Champion.